Search marketing is an umbrella term that refers to any tactic used to increase a brand’s search visibility or get a brand to appear more frequently in search. It may include a paid SEM strategy, an organic SEO strategy, or both.
Search Engine Optimization (SEO)
Search engine optimization, or SEO, uses tactics that improve organic visibility in search. Unlike SEM tactics that pay for placement on SERPs, best practices for SEO aim to attract search engines and earn prominent organic search placements. Organic search results don’t have an “Ad” designation on their results. They are not paid for; they are earned.
SEM (Search Engine Marketing)
If you’ve ever wondered, “what is SEM?” you are not alone. There are a lot of terms in digital marketing that sound the same or have similar definitions. In this post, we aim to clear up the confusion. We’ll do a dive deep into the meaning of search engine marketing (SEM) and the best practices you should follow in order to execute successful paid search marketing strategies.
SEM, or search engine marketing, is the act of using paid strategies to increase search visibility. In the past, search engine marketing was a term used to describe both search engine optimization (SEO) and paid search. But now, it almost always refers only to paid search marketing.
Pay-Per-Click (PPC) Marketing
While trying to answer the question, “what is SEM?” another term you will encounter is pay-per-click marketing or PPC.
PPC is a paid marketing strategy where a brand creates a digital ad and is charged each time a user clicks on it. When PPC ads are shown in search results, this is considered SEM. But PPC isn’t always related to SEM. So while PPC is an SEM tactic, it can also refer to a type of social or display ad marketing.
ORM (Online Reputation Management)
Online reputation management (ORM) is when, in order to address any negative or false comments, you actively monitor mentions of your brand on websites and social media..
For example, you might release a public statement addressing the content of the story or publish a social media post in response. What we do:
- Clean Negative Search Results From Google
- Permanent Removal of Defamatory & Negative Links
- Permanent Removal of Consumer Complaint Boards
- Permanent Removal of Negative YouTube Videos
- Remove Negative & Fake Reviews
- Reputation Monitoring of New Negative Links
- Fix Competitor Defamation Removal
- Best Online Reputation and Profile Defenders
- 250+ Happy Clients in South East Asia